I hope no one needs to explain the benefits of promotion to the top of the App Store. Promotion to the top of the App Store is not a difficult task and is within the power of any IT specialist, but at the same time you need to approach it with a great deal of attention. We warn you that in any case you will need to spend some money. But the top categories of the App Store and the overall top applications are a powerful source of organic installations, the receipt of which should pay off the money spent.
In our practice, there was one application that we developed back in 2015 and this application without any advertising was able to get into the top 1 free applications. There were about 20,000 new organic users per day. If such a miracle did not happen with your application, then the letters below should be useful to you.
Savings
Obviously, if you buy expensive advertising when promoting an application in the App Store, then it will be more difficult for you to recoup the costs. Therefore, our service offers the lowest prices on the market. From 3 rubles for Google Play and from 7 rubles for the App Store. Below I will describe in more detail how to use our service when promoting applications.
Promotion of top paid applications in the App Store
Recently, the App Store has been divided into top paid games and top paid applications. This innovation has both pros and cons. The advantage is that it is easier to get into the top 5. By getting 500 installations in one day through our service, your application or game will be in this top.
We have calculated your promotion costs through our service for you:
- Recommended price of your application at the time of promotion = 15 rubles (can be changed after promotion)
- Install = 7 rubles
- Number of installations = 500
(7 + 15) * 500 = 11,000 rubles budget
From this budget with payments Apple will return to you: 7500 (profit from purchases) – 2250 (Apple commission) = 5250 rubles
11,000 – 5250 = 5750 rubles
As a result, you get a less terrifying amount of 5750 rubles, which you will actually spend. At the same time, you will receive from 70 to 100 organic installations. The time you stay in this top will depend on the state of the ASO of the application page (tags, pictures, icon, screenshots and description) and on the application itself.
It is desirable that your application have internal purchases. Because your application is purchased by a solvent audience, accordingly, the conversion of internal purchases will be higher, which will allow you to earn more money.
Also after you get to the top. You can increase the price of the application, but you should not make it too high. Otherwise, the application can quickly fall out of the top.
We use this strategy for promoting applications in the App Store all the time and all our applications bring good profits. Therefore, we advise you to try it too.
Promoting free apps to the top of the App Store
It is very difficult to get a free app to the top. To promote a free app to the top of the App Store, you will need more than 10,000 installations. And our service is limited to 5,000 installations per day. Obviously, our service will not be enough. You will have to look for installations in other places, and we do not recommend using other motivated traffic services, since the performers may overlap and such promotion will be ineffective. We can advise advertising in thematic publics, this will be more profitable than through various advertising services. But in order to attract such a large number of users, you will have to pay a tidy sum in any case.
Promotion by search query
If you want to save money and get organic installations in the App Store, then you can limit yourself to only our service and promote by search query.
Search query promotion works as follows:
- Define a search query for promotion
- You need to roughly calculate the number of installations. For free applications, more than 250 are required. But for some very popular queries, up to 3,000 installations may be required. With experience, you will learn to determine this figure. For paid applications, the number of required installations is several times lower. It is important to understand that all these installations must occur within 1 day.
- Now you pay for the order. We do not increase the price for the search query, so the price of 1 installation remains 7 rubles.
- Then ordinary users who want to earn a couple of rubles search for an application for the required query, then install it and open it for more than 10 seconds.
Our ASO analysis will help you identify high-frequency and low-frequency queries. You will get access to it after authorization in our service.
- A high-frequency query is a search phrase that users often search for in the App Store
- A low-frequency query is a phrase that is rarely searched for
ASO analysis will show you all popular search queries and the history of position changes over the past week. Below is an example:
Now you know how to promote applications in the App Store. If you have any questions, ask them in the comments and we will definitely answer you.
Thank you all for your attention and wish you a successful promotion!
If you have any questions, write to Telegram.