In this article, we will tell you in detail about all the intricacies of search query promotion in Google Play. With its help, we have already brought more than 50 of our own applications to the top. After rising by search queries, you can count on organic traffic. It will vary from 100 to 20,000 installations per day. The number of installations will depend on the specifics and relevance of your application.
Let’s first figure out what search query promotion is
Modern search engines have one feature. They give a lot of weight in search results to those applications that are most often downloaded after entering a search query. This means that if there is a search query “Watch a funny video” and when entering this query, the application “Video about funny cats” is conditionally downloaded more often, then this application will be located in the first place in the search results. This is a very convenient algorithm for search engines. Because in this way people will be able to find the application they are looking for more often. But for us marketers, the algorithm is doubly useful. Because we can artificially increase the demand for certain queries for our application.
Distribution of installations with progression
In Google Play, the algorithm is quite smart and not entirely straightforward. If you place an order for 10,000 installations per day for the query “Watch a funny video”. Your app will definitely win over all competitors, because even the most popular queries do not give such a number of installations. But will your app become top 1 for this query? Most likely not. Because Google looks at the overall dynamics of downloads. If there were many downloads on only one day, and significantly fewer on the other days, the algorithm will consider these indicators as an outlier and will not include them in the statistics.
To create an imitation of smooth growth, you just need to select the “Smart distribution with progression” option. Then all installations will be spread over 14 days and by the 14th day the maximum number will be reached. With this algorithm, you can get into the top 5 for any request, you just need to specify a sufficient number of installations. You need to determine the required number of installations only based on experience and intuition. On average, this number varies from 500 to 3,000 installations.
Returning users to the application
For the most effective promotion, we recommend choosing the “Open in 3 days” option. This way, search algorithms will think that users like your app since they didn’t delete it right away.
How to find relevant queries
This is done very easily with the help of our automated assistant. It recommends less frequent queries and shows what place the application is currently in for them. You should start with the most obvious query for which your application can be downloaded, and then add those that are recommended. We recommend collecting about 10-25 different search queries. We recommend safely loading 3,000 installations on such batches of queries.
What to do if the application is not displayed for the necessary queries
First, you should try to improve your ASO in Google Play. Read this article to find out how to do it.
If ASO is OK, then It is worth starting with low-frequency queries. You can take phrases or sentences directly from your description. These phrases should contain the keys that interest you. For such low-frequency queries, 100-200 installations will be enough. After the positions rise, most likely your application will start to be displayed by the keys that were contained in these phrases.
In conclusion
So in this article, each step was described in great detail. The abundance of text should not scare you too much. Because creating such an order with 15-25 search queries and clicking the necessary options usually takes no more than 10 minutes.
Briefly each stage of creating an order for promotion by search query in Google Play:
- Creating an order
- Select an application
- Select the necessary queries (from 10 to 25 pcs.)
- Check the box “Open in 3 days”
- Set from 500 to 5,000 installations
- Check the box “Smart distribution with progression”
If you have any questions, write to our group, we will definitely answer.