Our site mainly specializes in the promotion of mobile applications. Therefore, we were engaged in SEO optimization for the relevant queries. As a result, we are in the top 10 Yandex search results for all the main queries.
Blog for SEO promotion
If you have a lot of queries for which you want to receive traffic, then be sure to start a blog in which you or your editor will write articles. We recommend using any popular blog engine. For example, we use WordPress. For other projects, we use Tilda.
Yandex.Metrica
You also need to embed Yandex.Metrica. Without it, you are unlikely to advance in Yandex. Because Yandex will know too little information about your site. It is important for Yandex to study user behavior on your site: to know which pages and for how long are viewed. Based on this information, you can understand whether your pages should be moved higher in search results or not.
For promotion in Google, accordingly, you will need to embed Google Analytics.
This article provides examples of promotion for Yandex for simplicity, but by analogy you can promote sites in Google.
What topics to take for articles?
First, you should decide by what queries your site can be found through Yandex.Search. For example, your site is related to apartment renovation, and you want to attract new clients through your blog. Then you need to write articles for each service. You can start by coming up with a title. The heading must be inside the “H1” tag.
Examples of headings: wallpapering Moscow, laying tiles Moscow, bathroom renovation Moscow.
As you can see, the name of the city is added to each heading, because we are not interested in other cities.
What to write in the articles themselves
The text in the articles must fully correspond to their heading. If a person enters “Wallpapering Moscow” in the search. Then he clearly wants to order this service in Moscow, and not learn to glue wallpaper on his own. Therefore, the article should provide some useful information for this person. If the person is not interested, he will immediately close the page, and Yandex will regard this behavior as a refusal.
In this article, you should describe the average cost of this service on the market, and how much your company charges. Explain what is included in this service. Show what negative situations can occur if customers contact bad companies. Write what expensive wallpaper can ruin, for example.
It is very important to make the texts unique, that is, write them yourself and do not copy them from other resources. It is also better to use unique pictures, and not from the Internet. We also recommend that you additionally mention the search query in the “alt” attribute for images.
You can use wordstat to check the popularity of search queries/article topics. If you are hearing about it for the first time, we recommend that you take 5 minutes right now. This service definitely deserves your attention.
About meta tags
You don’t have to worry too much about meta tags. In our experience, they have not had a noticeable effect. Text processing and Big Data have come a long way. And search engines can extract all the necessary meta information from the text. But if you think that this makes sense, you can install various SEO plugins that will make this process more convenient.
Basic SEO tips:
- Use a search query in the “H1” tag.
- This query should appear in the text, either in full or in parts, 5-7 times.
- The text must be longer than 2,000 characters.
How to get into the top 10?
Sometimes it can happen that the page itself after some time gets to a fairly high position. But more often the opposite happens: your page flounders somewhere on the 5-10th page, and the position does not change much even taking into account the fact that from the SEO point of view you did everything right. Let’s try to understand in more detail why this can happen.
Let’s say you use a fairly rare search query. Which is entered, say, 100 times a month. And your site is in position 70. The probability that potential clients will scroll down to your site tends to zero. Accordingly, Yandex-robot will not be able to measure the level of relevance of your site in relation to the search query without a test in the form of human behavior. And your site will endlessly flounder in the distant positions of search results, without receiving a single organic user.
But if by some lucky chance several people manage to reach page 7 and click on your site, and then stay on it for a little while longer, then Yandex-robot will understand that they did not visit you by chance, and your site will make a leap upward (we can create such a chance, we will talk about it further). The delay between promotion and activity is approximately 2 days.
Creating an order to bring a site to the top 10 of Yandex.Search
Now it’s time for the practical part. We will create an order that will direct special people to search for your site, go to it and stay on it for some time. The Yandex robot will perceive such behavior as positive and raise your site higher and higher.
First, you need to find a request for which your site is present in Yandex.Search. At the time of writing, this task was perfectly performed by the site be1.ru.
Let’s move on to creating an order in your personal account.
- Task type – “Other”.
- Title – “Find a site in Yandex”.
- Link – “https://yandex.ru/search/?text=” + text of your search query.
- Write a description of the task. We used this:
- Type in Yandex the query Vegan lavender ice cream recipe
- Find this article https://monosnap.com/file/P7jA5VN9dcXTLunBPzuHstTze8TX36 and open it her.
- Read
- Answer the question: How much coconut milk do you need?
- Answer the question: What do you need to clean in step 1 of the recipe?
- How many minutes do you need to put the mixture in the freezer?
- How many servings will it make?
- Like the article (upload a screenshot showing that you liked it)
- Subscribe to the channel (upload a screenshot showing that you subscribed)
- Thank you!
Write similar text. You need to explain to the user how he will be able to identify your page. If there are other articles with the same title in the search, you can offer to search by description or post a screenshot of how your article looks in the search results. And ask the performer to find a phrase or answer to the question, preferably at the bottom of your article. While he is looking for an answer to the question, he will spend additional time on your site and at the same time confirm his presence on it.
- Control type – “Report”.
- The performer must provide –
“Send answers to the questions and screenshots listed in the task” (or “Enter the missing word or phrase entirely”). - Activate the “Automatic response” option. It is necessary so that you do not have to manually check each execution. We remove the ending from the keyword, because performers can inflect and distort words.
- The price of one execution is 3 rubles.
- The number of executions is 100. For most queries, this number is sufficient.
- Activate the “Daily execution limits” option. And we put 10 per day.
- Click the “Create” button
Congratulations! You have worked hard and done a tremendous job. Write down somewhere the position of your site for the selected query (we remind you that you can find it out using be1.ru). And try to check the position in 5 days – if the position has not changed in any way, then write to us in the group, we will definitely study the problem.
How to create an order for dozens of different requests?
You can create a separate order for each request. But we, as inveterate programmers, prefer to get rid of routine actions and recommend using a special approach. This approach requires creating a table that will contain all queries, article titles, questions and answers to them.
Here is an example of such a table — you can use it as a basis.
- The first column contains links with search queries.
- The second column contains the titles of the articles that the performers will have to search for.
- The third column is the beginning of the test phrase.
- The last column is the correct answer that users will need to provide in the report.
Each row in the table must have consistent data because the user will be given a random row from this table. Each column must have the same number of rows so that the data is correctly aligned.
Download the completed table in CSV format.
- Go to creating an order in your personal account
- Task type – “Other”.
- Title – “Find a site in Yandex”.
- In the link field, we write the variable from the table as follows: !!url!! This expression will be automatically replaced with a list of URL links from the table.
- In the task description, we write what the performer needs to do in this format:
- Find an article with the title !!Article Title!! and open it.
- Find the phrase !!Test phrase!!
- Make sure the “Synchronize array elements” option is active. If it is not active, then the columns in your table have different lengths. You will need to fix this.
- Control type – “Report”.
- The performer must provide – “Enter the missing word or phrase in full.”
- Activate the “Automatic response” option. Enter this value !!correct answer!!, and it will automatically be replaced with the answers from your table
- The price of one execution is 5 rubles. Since there can be many requests, the number of executions must be higher. It is advisable not to cheapen the price. Otherwise, you will not be able to attract a sufficient number of performers.
- Number of executions – 300.
- Activate the option “Limits of executions per day”. And we set 20 per day.
- Click the “Create” button
If you’ve made it to this part and completed all the previous steps, then you’re a great guy. Because you’ve done some really hard work. If you are not a programmer, then you definitely have all the prerequisites to apply for this profession.
As usual, you have to check the requests through the site be1.ru in 5 days. If the requests did not go up, then be sure to write to us in the group. We will try to identify the cause.
If you have any questions, write to our group, we will definitely answer.