In this article, we will learn how to create surveys to find out the preferences of the public. In other words, create A/B tests. Due to the law of large numbers, the accuracy of these studies will depend on the number of people who take part in them. The more people, the more accurate the research.
The method presented in this article can be used to identify:
- The best name or slogan.
- The best logo, icon, corporate identity or design.
- The most memorable music track. Let’s say you have an album and you need to determine the best song from the album to advertise on this track.
- Determine a sincere opinion on the game, video and music by conducting a survey.
Which logo is better?
Let’s say you have 2 logo options and you can’t choose. To create an order, we will use the site upmob.ru.
We first need to create a form with a survey through Google Forms.
Next, create a new universal order
- Task type – “Other”
- Title – “Choose which logo is better”
- Link – “Link to your survey”
- Task description:
- Follow the link.
- Select an answer option and take a screenshot
- Submit the form
- Control type – “Report”
- The contractor must provide – “A screenshot with selected option”
- Activate the option – “Automatic response”. Then reports with a link will be automatically approved, so as not to waste time on manual verification. If you wish, you can disable the option and check each report manually.
- Keyword – “http”
- Automatic crediting after – “3 days”.
- Price of one execution – “1 ruble.”
- Number of executions – “1000”
- Click the button Create
After some time, 1,000 independent artists will vote for their favorite option. And you will see the survey result in the form of a pie chart.
With the help of a universal task, you can write any task and not necessarily for marketing surveys. Check out the entire knowledge base to master new tools for successful online marketing.
Thank you all for your attention and we wish you a successful research!